How Netflix Promotes their shows

Wednesday | Netflix - Trailer Park Group

For the show Wednesday the Park Trailer group used different Media items to promote the show. These were:

Social media posts, merchandise and billboards and posters as well as teaser and longer trailers.

The company wanted to make sure that they "established a snarky, self-aware, and sardonic tone, channeling Wednesday’s attitude and energy into everything we crafted and composed. 

We developed a channel strategy to differentiate our approach on Twitter–as a way to speak through Wednesday as a character–and Instagram–as a way to promote the show. 

Through community management, we engaged with followers, always with a sharp and witty quip up our sleeve"

This approach can be seen across social media in the posts from twitter (X) and instagram,

The trailer our challenge was to re-imagine Wednesday with a Tim Burton spin (Tim Burton made his name creating the Nightmare before Christmas and Edward Scissorhands) and make the marketing worthy of Netflix’s next massive broad-appeal franchise. Our campaign strategy was led by Wednesday’s own tone and personality, with our guiding principle: “What would Wednesday do?” We developed the video assets across the campaign – from teasers to trailers to TV spots and even a S2 Announcement– all driven by Wednesday’s morbid wit. (This was in a Tim Burton style of comedy and dark humour)